What do we want? Information.
When do we want it? NOW!
We live in a NOW society. We want the latest news, weather, status updates, pictures from our friend from third grade’s wedding (Let’s be honest, we haven’t talked to them in 20 years), and the filtered pictures of the delicious lunches of 100 of our closest Instagram friends NOW. The list goes on and on.
Though a lot of the content that floats in our pool of social media is irrelevant, users tend to swim towards the posts that are most visual. That’s why users care about the pictures from the weddings of Facebook friends they haven’t talked to in years or the food their friends ate for lunch. The pictures give the users updates of their friends instantly through visuals images. Images give users instant satisfaction because users see the info they want NOW instead of having to search and read a paragraph of an update which may take an astonishing 5 seconds. .
Social media sites are taking notice to the users’ gravitation towards images and developing ways to actively engage the users more by giving them what they want: VISUALS.
- Facebook is now the proud owner of the 1 billion dollar company, Instagram, which turns your average pictures into artistic masterpieces with the option of adding 1 of 19 different filters.
- Pinterest allows users to create “boards” with their favorite “pins” to create their dream weddings, houses, wardrobes, crafts, and the list goes on and on.
- Vine gives a user instant entertainment and info in a short 6 seconds.
- Instagram is jumping on the same video bandwagon but with the option of creating a 15 second video and the ability to edit the video before posting.
What do all of these outlets have in common, and why are they so popular? They are short, sweet, to the point, and they look good!
Image based communication is taking the lead in the future of social media. Why? Image based communication is simple, and it does not require much brain activity, concentration, or effort.
And, outlets like Instagram and Vine are making it even easier to share with your other social media sites by integrating the content with just a click of an icon.
These social media outlets mindlessly give users the information that they want and entertain at the same time! BOOM! Mind blowing! So, is this kind of communication lazy or does it have the potential to open a gate of creativity? As cliché as it sounds, only time will tell.
As social media evolves, at least one thing will remain the same: the motivation to stay connected.
P.S. Sorry, I wrote all of this, and you had to read all of it. Maybe next time I will just post a really cool picture!