As a part of the Media Masters series hosted by Lipscomb University, Alan Kelly, founder and CEO of Playmaker Systems, LLC, spoke in front of students and faculty. Kelly is somewhat of a pioneer in the communication field, creating a periodic table for strategies that classifies different influence strategies run by companies and individuals. Kelly’s goal with this table is to standardize communication techniques and help predict future decisions made by companies.
Originally posted: October 13, 2010
Kathryn McKinley 